The Growth Machine · 03
Operations
Whether the business delivers what marketing promises. A campaign outpacing delivery costs you trust and refunds.
What I look at
- Capacity and fulfilment against demand
- The gap between the promise and the delivery
- The path from purchase to real value for the customer
When this is your bottleneck
Demand outpaces what you deliver. Reviews drop. Refunds rise. Marketing is working, and operations is not keeping up.
How I fix it
I align the offer and the promise to what operations delivers, pace demand to capacity, and flag the constraint to your operations owner before it costs the brand. Marketing should not promise more than delivery supports.
Not sure which part is holding you back?
A Machine Check maps all seven and names the real constraint. Start with a 30-minute call.
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