Three engagements, three different jobs: scale one company fast, run twenty machines at once, and prove that a flat budget can still grow. Every number below comes from client reporting or company records.
US cybersecurity (Open XDR) · Independent consultant, working directly with the SVP of Marketing
Stellar Cyber sells into one of the most expensive click markets there is. The budget never grew. The results did.
No secret channel. The funnel was rebuilt: YouTube and Display audiences feed the top, Search and Cross-Network convert the middle and bottom, and junk traffic got cut. Optimization moved from counting cheap conversions to chasing high-value leads. On the wider program, the same digital spend produced twice the sales meetings and opportunities year over year.
ROAS reflects lead fixed-values set by the client. Their own yearly report put it plainly: budget hasn't changed, we're getting better at using our money.
Creator-marketing platform · Owned paid growth: media strategy, the ads operation, and the content engine
The engine scaled fast. Monthly managed media spend scaled 28x across Meta, YouTube, and TikTok, with ROAS up 30% and CPMs down 22%.
The business followed the engine. Net revenue per client rose 480%, so growth came from bigger accounts rather than more of them. The US client base grew over 1,200% and the business grew 10x on the year. Growth like this is never one person. Sales closed the deals and product built the platform. I owned the machine that fed them demand.
International arm of K Logic · Owned the portfolio, led three performance teams
The portfolio ran across Google, LinkedIn, Facebook, Bing, TikTok, Taboola, and Outbrain, in four currencies, for clients from SaaS and fintech to gaming and real estate. Most were Israeli companies selling to the world.
At that scale the work is systems, not heroics. Every client ran on a pacing model: plan, spend to date, month-end prediction, and a flag the moment a budget drifted. Aligning ABM with SEO raised lead quality 30%. Running one company's growth teaches you depth. Running twenty at once teaches you what actually moves the number.
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